News, views and tips on litigation graphics, trial strategy and the law.

Lessons from ABOTA Masters in Trial: Cutting-Edge Techniques for 21st Century Evidentiary Issues

This post is by Martha Pettit
Design & Administration Associate

We are in the midst of a big data explosion. E-discovery, metadata, black box data, cell phone records, social media … the list goes on and on. Last Friday at the American Board of Trial Advocates (ABOTA) Masters in Trial in San Francisco, I learned how trial lawyers are navigating and harnessing this brave new world of big data (or as they refer to it, evidence) to their advantage with demonstrative aids and expert testimonies. As a bona fide data visualization geek and ex-debater, my day in a room full of lawyers talking data was quite a treat.

Some of the key takeaways from the ABOTA masters that can benefit all trial attorneys: [Read more...]

One of the Most Important Steps In Any Construction or Injury Case

Yesterday was one of those days that reminded me of the value of visiting a site for a construction-related case to see and feel firsthand what is involved. Couldn’t I simply hire a photographer to take pictures of it for me instead? Perhaps, but that’s a poor substitute. It’s much more effective to tour the scene with the lead attorney and experts, as well as with our firm’s in-house architect to tap into his expertise about the building’s design and standard construction practices.

During my years of litigation, and equally so now in the field of litigation graphics, I became convinced of the importance of inspecting whatever items and locations that a case revolves around in order to visualize and then build a persuasive argument. As an attorney, it’s vital to inspect sites, accident scenes or any other type of location involving your client, and to use your eyes and other senses to become intimately familiar with the location and circumstances. Equally important is hiring experts and consultants who are willing to leave their desks for a site inspection too. This will help you individually and as a team develop your case as effectively as possible.

At Cogent Legal, our job of creating litigation graphics, and helping attorneys make their best case possible, involves simplifying complex information to make it more understandable and, ideally, to tell a compelling story about what happened. In construction cases (and often personal injury or product defect cases), it’s my experience that a case file ends up with hundreds, if not thousands, of photographs of whatever is allegedly defective or caused the accident. What tends to be missing from reams of photographs is a context that gives meaning to those images. A site inspection gives context and meaning to a case, ultimately aiding in the development of a better presentation that combines visual aids with oral and written arguments. [Read more...]

Blogging, Social Media & Marketing Tips for Small Firms and Solo Attorneys from the LMA Tech Conference

At the Legal Marketing Technology Conference/West in San Francisco Thursday, I spoke on a panel about blogging, social media and online marketing for small firms and solo attorneys. As a self-proclaimed “reluctant blogger” who used to cringe at marketing, I was happy to share some of the reasons why I’ve embraced social media and what I’ve learned since starting a business in the legal industry. I also felt fortunate to speak with the two other panelists, who were terrific. What follows are some of their key take-aways and a few points that I made, which I hope will help other attorneys build their practice and strengthen their network.

On the panel, I was joined by Stacy Stern, president of Justia.com, a very useful and user-friendly portal for legal info and legal research with a public-interest and community-minded mission; and Jeena Cho, a bankruptcy attorney with the JC Law Group. Jeena is in a two-person firm, and thanks to her successful blogging—as well as her podcasts, videos and use of social media networks—she is well known in her field and comes up near the top in Google searches for bankruptcy attorneys. [Read more...]