We trial graphics consultants often get the question, “Are we digging a Goliath hole for ourselves here with this presentation?” This question arises when attorneys fear that a sophisticated visual presentation could impress the jury as deep pockets bullying of a smaller party. Fourteen years ago, when I first began preparing courtroom presentations in an era of Elmos and flip charts, this concern may have had some merit. Today, the concern has little merit.

I posed the David and Goliath question to Sarah Murray, a Fulbright scholar social/cultural anthropologist and founder, president and senior consultant at Trial Craft, Inc. I have had the great pleasure to work with Sarah on cases from small contract disputes to antitrust matters with international scope.

Through Sarah’s quantitative and qualitative jury research, Sarah has evolved a conviction that the David & Goliath fear is a fading myth, and contrary to the metrics of fact. [Read more...]