Good visual presentations enhance juror attention, cognition and retention in the courtroom. By providing comparisons and reference points familiar to the juror, demonstratives can help communicate difficult concepts and data. Understanding of spatial information (e.g., positions, sizes and movement) particularly benefits from graphical representation.
In today’s blog post, we’ll explore a diagram from NASA’s Apollo 11 Lunar Landing program and then discuss takeaway lessons for litigators planning trial graphics. [Read more...]
I love hearing the news that one of our clients had a great result using the work we did for them. The most recent big win I’m happy to report is Manatt, Phelps & Phillips, LLP, won a major lender liability/wrongful foreclosure action, obtaining a complete defense verdict in favor of its clients. Cogent Legal was hired to assist the Manatt trial team by creating graphics that helped bring order and understanding to this complex case.
I always like to share examples of what I consider powerful graphics to give attorneys ideas on what’s possible to create for use in litigation. This morning, I was struck by
Most people don’t find data beautiful, but it really can be. I am definitely not talking about Excel sheets with endless pages of numbers, but rather about data that is visualized in an appealing manner, which actually can be an exciting and powerful work of art. Complex data, when arranged in understandable ways, can reveal patterns that simply cannot be known and understood until you see them.



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